BRANDING
Our branding process consists of three key steps: Discovery, Development, and Implementation. During the discovery phase, we research your business, audience, and competitors to create a strategy for your brand. In the development phase, we make visual elements such as logos and colour palettes, refining them until they perfectly represent your brand. Finally, in the implementation phase, we bring your branding to life across all marketing channels, including creating brand guidelines, designing marketing materials, and developing your website. We work closely with you to ensure your new branding is consistent and effective, helping you achieve your business goals.
Research - Art Direction - Visual Identity - Tone of Voice
JOIIA CBD
We created a fresh and playful identity for Joiia CBD, bringing their all-natural products to life through a vibrant, colourful visual system. Our team focused on developing a brand that is approachable, energetic, and memorable. This included a full rework of the logo, packaging, and digital presence, ensuring every element of the brand speaks to their target audience while emphasising purity and wellness.
BONECA
We reimagined Boneca’s brand to resonate with the electronic music scene in London, creating an engaging and bold identity that speaks directly to their B2C audience. Our work included updating their visual language across event posters, social media, and other consumer touchpoints, ensuring the brand remains vibrant, edgy, and consistent across all platforms.
HEALTHY SMILE CLUB
We crafted a fresh and engaging brand identity for Healthy Smile Club that balances sophistication with accessibility. Our design approach focused on creating a friendly and approachable visual system that speaks to both innovation and comfort in dental care. From the logo to packaging and out-of-home advertising, we ensured that every element of the brand communicates trust and positivity, positioning them as a leader in the dental care subscription space.
VAERA
For Vaera, we developed a brand identity that aligns with their mission of coaching CEOs and senior leaders. Focusing on inclusion, relationships, and leadership, we designed a professional yet approachable visual language. Our efforts included a comprehensive B2B brand strategy, covering everything from the logo and website to marketing materials, all aimed at reflecting Vaera’s commitment to empowering top executives through personalised coaching.
AMAZON
We partnered with Amazon to launch their innovative hair salon in London's Spitalfields Market. Our contributions spanned from developing distinctive branding and designing captivating window displays, to generating engaging social media content. We also created a user-friendly website featuring an online booking system, and provided a virtual tour of the salon through realistic 3D visualisations. The project successfully combined design, technology, and hair care, establishing a novel experience in the city's salon landscape.
OUR PROCESS
1.
Discovery
The discovery phase is where we get to know you and your brand. We start by asking questions about your business, your target audience, and your goals. We'll also research your competitors and analyze your market to gain a deeper understanding of your brand's position. This information helps us create a strategy that will guide the rest of the branding process.
2.
Development
Once we have a solid strategy in place, we begin the development phase. This is where we start creating visual elements that will represent your brand, including logos, color palettes, typography, and imagery. We'll present you with several options and work with you to refine the design until it perfectly represents your brand.
3.
Implementation
The final step is implementation, where we bring your new branding to life across all of your marketing channels. This includes creating brand guidelines, designing marketing materials, and developing a website that accurately reflects your brand. We'll work closely with you to ensure that your new branding is consistent and effective, helping you achieve your business goals.